Service Spotlight (Caz Taylor)

income service-based business Mar 15, 2021

I’m excited to introduce you all to Caz Taylor in this week’s Service Spotlight feature.

Our Service Spotlight feature aims to inspire you on your business journey, especially if you are wanting to scale your service-based business to 6+ figures. 

Caz is based in the north-east of Scotland and helps spiritual online coaches create gateway offers and lead magnets to introduce people into their world. 

If you are considering using lead magnets or funnels in your business, you’ll love learning more about Caz’s work with her business Launch-ology during our Service Spotlight feature!

Click here to watch the full interview on Instagram Live!


Continue reading the full interview with Caz below!


In your business, do you help people come up with new ideas and create the lead magnet, or do both of these tasks?

Caz: I do both! Going back to when I started, I saw far too many people within the coaching industry just create a one-page PDF freebie to get people on their list. 

This throwaway freebie ends up being completely useless and doesn’t benefit the business owner at all. 

I wanted to make a change and encourage people to sign up for my client’s businesses because they are truly interested in connecting with them as a person.

Why did you start your business? Tell us a little bit about your history!

Caz: When I started out in the coaching world, I found approaching potential clients as an introvert to be extremely daunting. 

Putting yourself out there can be scary, and I was always encouraged to cold-pitch people, which made me so nervous. I knew there had to be a better way to reach people. 

I took a break from my business but realized I really wanted to be an entrepreneur and help people with my work so I came back and decided to do it my own way, which was when Launch-ology was born.

What is your personal take on lead magnets?

Caz: I like to call them gateway offers. When someone comes across your profile on Instagram, you want to give them a good taste of what it’s really like to work with you. 

You want them to be able to decide whether you are the coach for them quickly, so you don’t waste precious time and energy going back and forth. As a business or agency owner, you want people in your container who you can help and serve to the best of your ability. 

With my client’s gateway offers, we try and get people to self-identify whether they are for you or not. From there, you can work with these leads and show them your personality, coaching style, and the results you can give them with a free or low-cost offer. 

I like to make sure the offers my clients create provide a logical and natural progression during a streamlined customer journey.

What makes you unique to this field?

Caz: I’ve always been an out-of-the-box thinker and like to try and find different ways to do things. I like to work with my clients in a creative way to find solutions and formats that work for them. 

With my business, I work to cater to my client’s lifestyles and their client’s needs. I like to try and find different ways to offer value and attract the attention of potential customers while still delivering your message as easily as possible.

What is one of your favorite things about being a business owner?

Caz: I love to create, particularly on Canva, and I’m enjoying learning Photoshop. Putting my client’s ideas together is one of my favorite parts of my work, and I enjoy that process so much. 

I offer a one-stop service for my clients, from the initial idea to the release of the work to the world. There’s so much satisfaction in seeing my work out there. 

As a mom of two kids, I also love the flexibility of owning my own business, and it means I don’t have to decide between working and supporting my family.

If you could pick one thing you love to do outside of your business, what would it be?

Caz: I am a serial learner, so I love reading self-help books, taking courses, and learning about anything. 

As I live in the countryside, I also enjoy sitting outside and spending time in nature with a good book. When I’m not learning or reading, I love watching Harry Potter or John Wick!

Connect with Caz:


It was such a pleasure to talk to Caz and learn more about her business, Launch-ology. She is such an inspiration if you are looking to add lead magnets into your business, you want to make sure you connect with her to get it done the right way!

Want to grab a Service Spotlight feature of your own? Click here to learn more!

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