Service Spotlight (Ashleigh Ryan)

service-based business virtual assistant May 24, 2021

In this Service Spotlight interview, I’m excited to introduce you to Ashleigh Ryan!

Ashleigh is an online project manager who works with businesses in the health, wellness, and spirituality industry. 

If you’re considering pivoting from a virtual assistant to an online project manager to scale your service-based business, then you’ll love to hear how Ashleigh did it! 

Click here to watch the full interview on Instagram Live!

Continue reading the full interview with Ashleigh below!


Who are you, what do you do, and who do you serve?

Ashleigh: I am an online project manager living in Sydney, Australia, and I primarily work with businesses in the health, wellness, and spirituality industry. 

I work with psychologists, nutritionists, EFT practitioners, and breath work practitioners. 

All of my clients are women because I absolutely love working with women and serving them. I help them run different projects in their businesses so they can get back to doing what they love and also grow their business at the same time.

Why did you decide to start your business?

Ashleigh: I decided to leave my highly stressful job for something new, but I wasn’t finding another job in the middle of the pandemic. 

I’d heard about virtual assisting, which I decided to start on the side to earn some income as I looked for a job.

I slowly started to enjoy virtual assisting as the weeks went by and got busier, which enabled me to go full-time and leave my corporate job!

The reason I wanted to work from home was because my partner and I want to eventually travel, and I love the idea that I can take my job anywhere. 

What is your number one favorite thing about being a business owner?

Ashleigh: Having flexibility is great, which has just enabled me to go on a holiday recently without asking for anyone’s permission. 

The other thing about being a business owner is that I can pivot what I want my job to be at any point. 

I started as a virtual assistant and when that didn’t satisfy me, I self-promoted myself. It is something I keep on shifting week by week. 

Why did you choose to work specifically with people in the health and wellness space?

Ashleigh: It all came to me when I was in my last job because it was so high-pressure and stressful. That led me to invest heavily in the space personally, which helped me see so much value in what health, wellness, and spirituality practitioners were doing.

I also spent so much of my spare time interested in the industry that it became a natural thing for me. 

I have the perspective of being a client, which allows me to help on both sides of the business- from a client and a business perspective.

If you could pick one thing that makes you specifically unique, what would it be?

Ashleigh: I think the thing that makes me unique is the variety of the work I’ve had. 

I had dabbled in everything and I think the only reason I’ve been able to get to a place where I can be such a diverse and multi-faceted service provider is because I’ve had all of those jobs. 

What are some other things that you enjoy doing outside of work time?  

Ashleigh: I love eating and going hiking and bush walks! 

I love to spend my time off work doing these things and they’re what I do to settle down, nourish myself, and get into a healthy place where I can head into a new work week. 

Do you have any tips for people starting to do something they’re not completely sure about?

Ashleigh: Just start and be open-minded! I said yes to opportunities for growth, which has enabled me to figure out what I like.

You can start and change your mind; you’re not locked into something, and you have the ability to switch. 

What does the future for your business look like now?

Ashleigh: I have reached a place in my business where I feel lucky to be fully booked, so I’m starting to think about bringing on team members and working with Steph inside of Six-Figure Service to make it possible!

Connect with Ashleigh:


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